In 2021, a whopping 53.6% of the world’s population uses social media, whether that’s Instagram, Facebook, TikTok, YouTube, or Pinterest.
This means endless potential for building an audience, earning money, and growing your business, no matter what you sell. However, the key to all social media platforms is engagement, which means you need to keep your followers interested. The best way to do this is by creating fun and captivating content in the form of videos.
Ready to make epic social media videos that’ll go viral? Keep reading to find out how!
Think of a Video Concept
Each video you put out there needs to have a concept and a theme or topic to cover. This is the best way to get your message out there and connect to your audience.
It also shows you’re serious about your work and want to genuinely offer value to people. You can use a free social media video maker to play with some video concepts and designs until you find what works for you.
Tell a Story Via Video
Storytelling is the bread and butter of social media and what better way to share your brand or personal story than through a video? No matter your niche, you can share a story on any type of topic and make it relatable to your audience.
If you’re not sure how to tell a story with your video, you can hire an agency offering social media video services to help guide you through the process.
Know What Your Audience Wants to See
If you want to achieve success with social media videos, it’s important to know your audience and what they want to see. If you’re not sure yet, ask your followers for feedback so you can give them the content they want and need.
You can also implement their feedback into your video editing for social media and make the videos in a different style or format to make them more easily digestible.
Use Video Editing Software to Create Videos
After recording your footage, it’s time to edit it and make it cohesive and professional. You don’t need a ton of expensive filming equipment to make a viral social media video. All you need is the right video editing software and a little creativity to get to your desired final result.
To make your videos even more visually appealing, use a free YouTube banner maker to make your videos easy to recognize in the crowded online space.
Keep it Short and Eyecatching
Social media is all about fast-paced content and this includes videos. For example, TikTok videos are all under 60 seconds long, during which time you need to keep viewers interested.
The same goes for Instagram Reels where you can post 30 or 60 seconds worth of videos. There are no time limitations on YouTube but you should still keep the videos short if you want to capture people’s attention.
Whether you want to grow your business or build an audience, social media videos are the best way to accomplish your goals. No matter what social media platform you choose, keep the videos short, engaging, and most importantly, valuable to your audience.
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